The Shift AI Podcast
The Shift AI podcast explores how AI and ML is changing the way that we work in the digital age through interviews with thought leaders who are redefining how businesses and employees will be impacted by emerging technology. Host Boaz Ashkenazy is the founder and CEO of Augmented AI, a provider of AI solutions designed to help businesses grow and scale.
In this latest episode of the Shift AI Podcast, Roger Connolly (Sitecore CPO) discusses how AI is transforming enterprise marketing with host Boaz Ashkenazy. Drawing from his experience at Victoria's Secret and Sitecore, Roger explains how brands like Nestle use generative AI to enhance marketing while maintaining brand consistency. As a Microsoft partner, Sitecore is developing ”Brand Assistant,” an AI tool that processes brand guidelines to help marketers create on-brand content and co-creating AI Innovation Lab. Roger shares his vision for the future of content creation, marketers' evolving roles, and how immersive technologies will shape customer experience.
Chapters:
[00:59] Introduction to Roger Connolly
[04:42] Sitecore's Evolution and Microsoft Partnership
[06:38] Delivering Content Across Channels
[07:41] The Nestle Brand Assistant Project
[12:29] Generative AI in Marketing Content
[14:55] Content Volume and Brand Authenticity
[17:15] The Future of Work in Marketing
[19:27] Mentorship in a Remote World
[20:30] Immersive Experiences and 3D Marketing
[24:39]The Future: Seamless and Freeing
Connect with Roger Connolly
LinkedIn: https://www.linkedin.com/in/rogerconnolly/
Connect with Boaz Ashkenazy
LinkedIn: https://www.linkedin.com/in/boazashkenazy
X:https://x.com/boazashkenazy
Email: shift@augmentedailabs.com
About the Shift AI Podcast
In today’s rapidly evolving job market, staying ahead of the curve is essential. Shift AI, a podcast hosted by Boaz Ashkenazy, delves into the strategies and mindsets necessary for professionals to succeed and thrive in the digital age.
At the core of our exploration is the profound impact of emerging technologies like AI and ML, and how they are reshaping the contours of professional environments and redefining the nature of work itself.
By interviewing innovative leaders who are transforming the workplace, Boaz provides listeners with insights on how to navigate the ever-changing landscape of technology and work.
Whether you’re an entrepreneur, executive, or simply looking to take your career to the next level, Shift AI is a must-listen for anyone looking to adapt and excel in the modern workforce.
About the Host
Boaz Ashkenazy, the CEO and Co-founder of Augmented AI, is a visionary leader at the forefront of shaping the future of work through the strategic integration of AI into business operations and product offerings.
With a diverse background spanning product development, design thinking, and enterprise productivity, Boaz brings a unique perspective to the table.
Drawing on his experience at Meta, as well as his involvement in scaling multiple startups and his early career in architecture, Boaz possesses a multifaceted skill set that fuels his passion for technology and tghe future of work.
